Fifty-two percent of those surveyed said they had heard nothing or next to nothing about the San Diego County Water Authority's “20-gallon Challenge.” The voluntary program asks each person to reduce daily water use by 20 gallons. Its goal is to curb the region's water use by about 10 percent....
The survey was released Thursday by Competitive Edge Research & Communication, a 20-year-old polling firm based in San Diego, and the San Diego Institute for Policy Research, a nonpartisan think tank.